The Interview Query Q3 2024 Quarterly Plan

IQ Q2 Quarterly Retro

At the end of our last quarter - we wrapped up an offsite in Morocco and had our Q2 2024 brainstorm and came up with the plan.

Highlights from the past quarter

• We renewed many of our enterprise university customers. This is crucial for us to sustain an enterprise B2B business and even increased net revenue retention for a few universities by enacting 20% price increases.

• Onboarded an additional full-time growth marketer to help out operationalizing Youtube and our LinkedIn presence. He did a great job hitting targets on LinkedIn (over 1.25 million impressions) and traffic to the Interview Query website by 50%. We also increased Youtube views by mostly posting more.

• Our AI Interviewer came out of beta and is getting good traction. We went through a couple iterations using conversational AI and ended on the current version which is a mix of microphone and manual interaction. So far we’ve also done around 5 to 10 customer interviews and figuring out how it works without our product.

• Reddit growth is solid. We built the initial version of www.KeyMine.ai to test out our Reddit community growth and seen enough success to launch this as a separate standalone product (more on this later).

• We successfully conducted the most amount of customer interviews that we have had in a while. Given the obvious benefits from customer interviews - I made it an OKR for the whole team.

• Hiring 2 coaches / consultants → finding a coaching / strategist for business development and product has been great. We brought on a university business development consultant who I met at a random happy hour in San Mateo. We also brought on my friend Dan to help out with product. We want to try to expand this model if possible and are now looking for a growth marketing expert that we can pepper with questions.

Lowlights from the past quarter